The Schwarz Group aims to apply Germany’s strict recycling requirements to all its European packaging by 2025.
As such, it is revising its brands’ design specifications to conserve resources by reducing plastic, optimizing recyclability and increasing the use of recycled materials.
We design recyclable packaging and close loops.
The redesigned packaging volume and reduced thickness of the Alesto nut package reduces the amount of plastic by 20% per package.
This reduces the yearly plastic demand at Lidl in Germany by around 150 tons. Moreover, replacing metallized material with a Mono PP composite improves the recyclability of the redesigned package.
The shift from plastic bags to recyclable FSC cartons, begun in October 2018, affects all textile packaging by Kaufland, including clothing for men, women, infants and children, accessories and home textiles. The 100% reduction in plastic usage saves around 60 tons of plastic a year.
Many further examples of sustainable package redesign can be found on the shelves of Lidl and Kaufland, such as Solevita juice bottles, thermoformed plastic trays, detergent bottles, and onion and potato nets. These redesigns are developed in close collaboration with staff working in the REduce and REcycle action areas.
Discover more about the lifecycle of plastic here: