REdesign
PLASTIC

The Schwarz Group aims to apply Germany’s strict recycling requirements to all its European packaging by 2025.

As such, it is revising its brands’ design specifications to conserve resources by reducing plastic, optimizing recyclability and increasing the use of recycled materials.

We design recyclable packaging and close loops.

LABELING OPTIMIZED
PRODUCT PACKAGING

With regard to plastic reduction, Kaufland and Lidl are working at full speed to optimize the packaging of their own brands: this includes using materials which are recyclable or contain recycled materials. The purpose of the labeling approach on the product packaging is to optimally highlight all sustainable measures taken in the context of packaging for the customer. As of July 2019, optimized products in all countries now carry the new labeling.

Lidl and Kaufland’s own brand products receive the logo if at least one of the following three criteria is met:

  1. The packaging is at least 80% recyclable
  2. The packaging contains at least 30% recycled material
  3. The packaging volume or weight has been reduced by at least 10%

REDESIGNING THE
NUT PACKAGING

The redesigned packaging volume and reduced thickness of the Alesto nut package reduces plastic by 48% per package.

That reduces the yearly plastic demand at Lidl Deutschland by around 700 tons. Moreover, replacing metallized material with a Mono PP composite improves the recyclability of the redesigned package.

REPLACEMENT OF
TEXTILE PACKAGING

The shift from plastic bags to recyclable FSC cartons, begun in October 2018, affects all textile packaging by Kaufland International, including women’s, men’s and infant and children’s clothes, accessories and home textiles. The 100% reduction in plastic usage saves around 60 tons of plastic a year.

In addition, Lidl and Kaufland’s shelves contain many other examples of sustainable packaging redesign:

Discover more about the lifecycle of plastic here:

REcycle

REmove
REsearch
REduce