The Schwarz Group set itself the goal of scrutinizing and meaningfully reducing the use of plastic in all divisions.
To this end, the company seeks out alternative materials and avoids the use of plastic in internal processes as much as possible. Suppliers are also actively encouraged to reduce plastic.
WE REDUCE – wherever sustainably possible – PLASTIC.
In order to reduce global plastic consumption for transport and storage the Schwarz Group introduced a narrower roll of plastic to wrap its goods in 2015.
Given Lidl’s annual global demand is approximately 3.1 million rolls, this seemingly small change has significant effects. This measure saves about 524 tons of plastic each year. Moreover, the plastic wrap is 100% recyclable.
For ordering fruit and vegetables, Lidl in Germany uses cord instead of plastic wrap.
If implemented globally, this could prevent around 85% of plastic wrap used for fruits and vegetables and reduce the annual plastic demand by around 428 tons.
The thinner Lidl bread bags are another example of how the Schwarz Group reduces plastic use. This measure minimized the annual plastic demand by around 394 tons.
Using narrower plastic wrap, cord and thinner bread bags has saved more than 1,300 tons of plastic annually – the equivalent weight of 7 blue whales or 673 giraffes.
Discover more about sustainable package design here: