The Schwarz Group maintains close ties to research institutes and industry associations worldwide and is interested in partnerships along the entire value chain. 

Particular research interests are alternative materials, efficient recycling processes and new solutions to reduce plastic waste. Moreover, the company’s processes and products are regularly subject to review.

We invest in research and development of innovative solutions and educate on recycling.


The Schwarz Group supports programs on developing sustainable innovations and through PreZero, is the initiator of “The  Mission” – the flagship program of Futury GmbH – which is an initiative managed by renowned partners having broad content aimed at shaping a more sustainable future.

In the first project entitled “Waste: Be Circular”, young start-ups were supported and guided by international companies in developing solutions for handling plastic packaging more sustainably.  

The Schwarz Group entered into continued, in-depth cooperation with the start-up company, Recyda GmbH, as a result of this. The young team is developing a software platform that helps organizations to assess the real recyclability of plastic packaging tailored specifically to the markets using it.

The Schwarz Group is also a partner of the start-up development program soulincubator. The program supports initiators in the implementation of sustainable project ideas that rethink the use of plastic in everyday life and thus avoid plastic waste. The Schwarz Group is committed with its specialist expertise, start-up scholarships and exchange programs. Find out more here.


In a joint campaign of the GeTon (yellow bin) initiative with PreZero, Lidl and Kaufland, the Schwarz Group is educating on recycling in Germany. Germany has a unique and differentiated collecting and separating system for reusable materials. The separation of the collected material often lacks in terms of quality, e.g. because of information not sufficiently provided to the consumers on what is for the recycling bin and what is not. Not at least for that reason many consumers reject the “yellow” bin or fill it incorrectly. The goals of the initiative are to make consumers aware of the meaning of waste separation as well as the responsible handling of plastic packaging. It is hoped that the acceptance of the “yellow” recycling bins and trash bags for plastic waste will be increased in a fun way: an informational tour was held in front of 20 different Lidl and Kaufland stores across Germany to help consumers learn how important it is to promote recycling in Germany. That is simply because: correct separation contributes to climate protection.


Anja Köllner, head of the plastics strategy REset Plastic and
Dr. Nico Kock, chairman of the foundation Jugend forscht e. V.
Anja Köllner, head of the plastics strategy REset Plastic and
Dr. Nico Kock, chairman of the foundation Jugend forscht e. V.
Anja Köllner, head of the plastics strategy REset Plastic and
Dr. Nico Kock, chairman of the foundation Jugend forscht e. V.

The Schwarz Group is the new sponsor of Germany’s most well-known youth competition. For the next 3 years, the corporate group will award the special “REset Plastic” prize in all regional and national “Jugend forscht” competitions throughout Germany. 
The new special prize will distinguish projects that research solutions into the use of plastic material, and which examine the pros and cons of these uses by means of technical and scientific methods as well as develop ideas for reducing plastic waste.
By means of the special prize, the Schwarz Group wants to motivate and support young researchers in critically thinking about the use of plastics and in working on possible sustainable development solutions with an impartial view.


Together with research, raising awareness about plastic is an important focus for the Schwarz Group. Working with children and young people in particular is necessary to spread future-oriented perspectives on reusable material.

The “Environmental Action Days” program, aimed at kindergartens and schools, foregrounds the use of plastic.

The program, under the auspices of the Kaufland “Doing Makes the Difference” campaign, has been a proven success, reaching around 270,000 children since the first event in 2004. In 2019, more than 100 events will take place throughout Germany. Further awareness-raising programs are planned in the future. The project is a joint endeavor with Verband Deutscher Naturparke.

You have an exciting project or are interested in a cooperation?

Of course, it will take more than that to conquer one of the biggest challenges facing humanity. Knowledge and education can only be a start; success demands holistic engagement.
Only when all the action areas come together – from avoidance to design, recycle, removal and research and education – can we solve the plastic problem and consider the REset Plastic strategy a success. In that sense – stay in the loop:

Discover more about the plastic reduction strategy: