Many innovations which have made important contributions to the development of society would be inconceivable without the reusable material of plastic. However, one of plastic's best characteristics has also turned into a central problem for people, animals, and the environment: its longevity.

This is precisely the problem which we are addressing through our REset Plastic strategy. It unites a grand vision with binding goals and a clear, guiding mission: "We approach the issue in a comprehensive way using our know-how to reduce plastic and close loops."

Our core concept: Rethink plastic – or in other words, press the reset button.

We've divided our commitment into five action areas: REduce, REdesign, REcycle, REmove and REsearch. As such, REset Plastic covers everything from avoidance, through design, recycling, and elimination, all the way up to innovation and education on the subject of plastic. Find out more about our plastics strategy in detail.