In doing so, we focus on issues such as alternative packaging materials, more efficient recycling and recovery processes and consumer behavior. In addition, raising awareness and enhancing transparency on resource conservation and responsible use of plastics among customers is one of our key concerns.
The action area REsearch arises from the constant desire to shape our plastic strategy to meet the challenges of the future. The basis for this is the constant, qualified screening of innovations as well as the active contribution of our own expertise in various innovation ecosystems. There we establish connections to economic, scientific, and social actors along the entire value chain in order to strengthen our holistic approach even further.